#Shooting photo glamour iso#

Holloway’s work for Hearst requires her to shoot fashion, beauty and portraits. Art director Katelyn Baker featured the image prominently in the story.

#Shooting photo glamour iso#

Holloway captured the overhead image using only the soft light coming through a nearby window, shooting at ISO 1200, which added to the grain in the image. The day was overcast and rainy, so after a few hours of working with Graswald, Holloway asked her if she would pose in a bathtub. The editors wanted a portrait of Graswald-who still kayaks-near water. She made some natural light portraits of Graswald both outside and looking in a mirror in her home. It features an interview with Angelika Graswald, who pled guilty to criminally negligent homicide in the drowning death of her fiancé in a kayaking accident. She is often called to shoot in multiple genres, including not only fashion but beauty and “journalistic portraits,” she says.Īs an example of the latter, she recalls a photo she made for an Elle story media treatment of middle class white women accused of crime.

Art directors are grateful, she says, when she can shoot a fashion story and also shoot still lifes of accessories while the model is changing clothes. She often shoots images that can be used in multiple formats or in publications with different styles, or for creative directors with different needs.

“I think it makes me a more well-rounded photographer.” “I know it’s traditional to have a lane you stay in, but trying different things keeps me very engaged and interested,” says Holloway, who worked for Hearst full-time for two years, and went part-time in 2019 when her side gigs for fashion and beauty clients outnumbered her vacation days. But in her work for Hearst publications, photographer Allie Holloway has shot just about every genre of photography, and learned to tailor the look of her photos to the needs of different publications or art directors. Conventional wisdom says photographers need to specialize in one genre, and hone a particular style and voice to distinguish themselves from the competition.